Sofia Ramirez

Sofia Ramirez is a content and community strategist who has spent the last eight years helping brands build genuine connections with their audiences online. Raised in Miami in a bilingual household, Sofia studied marketing and cultural studies at a Florida university, where she wrote her senior thesis on the role of social media in shaping brand identity for multicultural audiences. That academic foundation gave her a nuanced understanding of how community, culture, and content intersect — a perspective that has informed her work ever since.

Sofia's career began at a social media agency that specialized in food and beverage brands, where she managed communities for several regional restaurant groups and a national snack food company. She became known for her ability to turn comment sections into genuine conversations and for developing community engagement playbooks that her clients could follow consistently. She later spent three years as the Community Lead at a direct-to-consumer skincare brand, where she built and managed a brand ambassador program that grew to over 2,000 active members and contributed meaningfully to the brand's word-of-mouth growth.

At Bibby, Sofia writes about the human side of social media: how to build community, how to respond to comments and DMs at scale, how to develop a content voice that feels authentic rather than corporate, and how to create the kind of content that people actually want to share. She is particularly passionate about helping small business owners and creators show up online as their genuine selves, and her writing reflects that warmth and approachability. She is also a strong advocate for using automation thoughtfully — as a tool that frees up time for real human connection, not a replacement for it.

Sofia is based in Miami, where she volunteers with a local literacy program, practices yoga, and spends as much time as possible at the beach with her golden retriever, Mango.