Ben had been working with small businesses for years when he noticed a pattern: the owners who were best at their craft were often the worst at social media. Not because they lacked creativity, but because they lacked time.
He watched a talented baker close her laptop at midnight after spending three hours writing captions. He saw a restaurant owner give up on Instagram entirely because he couldn't keep up. He met a florist who was paying $2,000/month to an agency for posts she could have written herself — if she just had the time.
That's when the idea for Bibby clicked. What if AI could learn your brand voice, understand your business, and handle the entire social media workflow — so you could focus on the work you actually love?
Bibby isn't just a tool. It's the social media teammate that every small business deserves but could never afford.
