Marcus Okoro

Marcus Okoro is a data-driven growth strategist with a decade of experience turning social media analytics into actionable business decisions. He holds a Bachelor's degree in Statistics from a state university in Ohio and began his career as a junior analyst at a performance marketing agency, where he quickly became the go-to person for social media reporting and attribution modeling. His ability to translate complex data into clear, business-focused insights earned him a promotion to Senior Analytics Lead within two years.

Marcus spent the middle years of his career in-house at a regional retail chain, where he built the company's entire social media measurement framework from scratch — defining KPIs, setting up dashboards, and running monthly performance reviews that directly informed the marketing budget. He later moved to a growth-focused digital consultancy, where he worked with over thirty clients across e-commerce, hospitality, and professional services, helping them understand which social media activities were actually driving revenue and which were just vanity metrics.

At Bibby, Marcus writes about the analytics and growth side of social media: how to read your insights, what metrics actually matter for small businesses, how to benchmark your performance, and how to use data to make smarter content decisions. He is known for making statistics accessible and actionable, cutting through the noise to focus on the numbers that move the needle. His articles are frequently cited by other marketers and have been featured in several industry newsletters.

Marcus lives in Columbus, Ohio, with his family. He is a passionate home cook, a youth soccer coach on weekends, and a lifelong supporter of the Columbus Crew.