Isabella Costa

Isabella Costa is a short-form video strategist and content director who has spent the last eight years at the intersection of storytelling and social media growth. Originally from São Paulo, Brazil, Isabella moved to Los Angeles to study film production at a private arts college, where she graduated with honors. Her early career was spent producing branded video content for lifestyle and fashion clients, giving her a deep understanding of visual storytelling, pacing, and the art of capturing attention in the first three seconds.

After several years in production, Isabella pivoted to focus specifically on short-form social video — a move that proved prescient as TikTok, Instagram Reels, and YouTube Shorts transformed the content landscape. She spent three years as the Head of Video Content at a mid-size influencer marketing agency, where she developed video strategies for over forty creator clients and helped several grow from under 10,000 to over 500,000 followers. She later led the social video team at a DTC wellness brand, where she built a full in-house content studio and established a weekly video production rhythm that consistently generated six-figure revenue months.

Isabella brings that production-level thinking to her writing at Bibby. Her articles break down complex video concepts — hook writing, caption strategy, audio selection, repurposing workflows — into clear, step-by-step frameworks that any creator or small business owner can implement without a film crew. She is particularly passionate about helping solo entrepreneurs and small teams produce high-quality short-form content efficiently, without sacrificing authenticity.

When she is not writing or filming, Isabella teaches a monthly online workshop on Reels strategy and mentors emerging creators from Latin America through a non-profit program she co-founded.