A cozy Portland coffee shop went from posting once a week to daily automated content that turned Instagram followers into regulars — and doubled their morning rush.
Sunrise Brew Co. had everything a great coffee shop needs: single-origin beans, a talented barista team, and a loyal neighborhood following. But Jenna Park knew the shop was invisible online. She’d snap a photo of latte art between the morning rush and the afternoon slump, write a caption at 11 PM, and post it two days later when the moment had passed. Seasonal drinks launched with zero fanfare. Community events got 5 RSVPs. Meanwhile, the chain coffee shop across the street was racking up thousands of likes on photos of pumpkin spice lattes. “I’m a barista, not a social media manager,” Jenna says. “I’d rather perfect my pour-over technique than figure out hashtags.” The shop’s Instagram had 280 followers after three years in business.
In January 2025, Jenna signed up for Bibby’s Pro plan. Within days, the AI had analyzed Sunrise Brew’s cozy aesthetic, menu, and Portland coffee culture to build a content strategy. Bibby started generating daily posts that captured what made the shop special: the hand-poured single-origin coffees, the seasonal lavender honey latte, the barista team’s latte art competitions, and the weekend open-mic nights. The AI scheduled posts for 7:15 AM (when Portland commuters check their phones) and 2:30 PM (the afternoon coffee craving window). Daily specials went live automatically each morning. Behind-the-bar content showing the team’s craft became a weekly series.
Bibby studied Sunrise Brew’s cozy aesthetic, menu, and Portland coffee culture to craft a unique content voice
Each morning’s featured drink posted automatically at 7:15 AM with a mouthwatering description
AI generated full launch campaigns for new seasonal drinks — teasers, reveal posts, and customer reaction content
Open-mic nights, latte art throwdowns, and tasting events promoted with countdown posts and reminders
“I went from dreading social media to actually being excited about it. Bibby captures the soul of our shop — the warmth, the craft, the community — better than I ever could typing on my phone at midnight. Last month someone flew in from Seattle just because of our Instagram. A coffee shop!”
Before and after: measurable impact within 6 months
The journey from sign-up to transformation
Real examples of AI-generated posts for Sunrise Brew Co.
☕ This morning’s feature: our Lavender Honey Oat Latte. Locally sourced honey from Bee Local, house-made lavender syrup, and a double shot of our Ethiopian single-origin. It tastes like a Portland spring morning in a cup. Available until we run out (and we always run out). 📍 Sunrise Brew Co., SE Portland #PortlandCoffee #LatteArt #DailySpecial
🌟 Meet Tyler — he’s been perfecting his rosetta pour for 3 years and just won our monthly latte art throwdown. Every cup at Sunrise is poured with this kind of care. Come watch the magic happen. ❤️ #BaristaLife #LatteArt #CoffeeCraft #PortlandCoffeeScene
🎤 TONIGHT: Open Mic Night at Sunrise Brew! Doors at 7, first act at 7:30. We’ve got live music, poetry, and our new Maple Bourbon Cold Brew on tap. Last month we packed the house — get here early for a good seat. Free entry, good vibes guaranteed. 🎶 #PortlandEvents #OpenMicNight #CoffeeCommunity
The tools that made the transformation possible
Generates crave-worthy descriptions for every drink photo
Featured drink posts go live every morning at 7:15 AM
Full teaser-to-reveal campaign generated automatically
Countdown posts, reminders, and recap content for events
AI targets Portland commuters at 7:15 AM and 2:30 PM
Personalized responses to every review within hours
“The seasonal drink launches are insane now. Bibby builds this whole campaign — teasers, the big reveal, customer reactions — and by launch day there’s a line before we open. We used to just write it on the chalkboard and hope people noticed.”
See how other businesses are growing with Bibby
Join Sunrise Brew Co. and thousands of other businesses growing with Bibby AI. Start free and see results in your first month.